University of Chicago

Making a Home in the City: Hyde Park

Growing. Ever evolving. Deeply rooted in tradition. Alive with history. Kinetic. Home to newcomers and lifelong residents. This is Hyde Park, where different people, perceptions, and pursuits coexist and thrive in a unique Chicago neighborhood on the southwest shore of Lake Michigan. 

The University of Chicago wanted to accurately communicate the essence of this quirky and very special community—home to prospective students, families, faculty, staff, professionals, and businesses.

The horizontal format and panoramic imagery we conceptualized and art-directed, present Hyde Park as it truly is—wide open and expansive physically, intellectually, and culturally. Direct and colorful student and community profiles describe the uniqueness of the Hyde Park experience.

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