OLO Lighting Group
It’s not just about lights. It’s about making the right decisions.
LED is where the entire world of lighting is going. It is substantially more energy-efficient than incandescent, it doesn’t generate heat, and is extraordinarily cost effective over time. Our client, a startup company with deep expertise and experience in lighting, architecture, and construction, identified a niche market that could be better served by an lighting company that understood the unique interior and exterior lighting needs and challenges of corporate, government, military, and institutional property owners.
In terms of brand positioning, the founders wanted the company to be seen as a reliable source of information and as a problem solver—not just a purveyor of light bulbs. Their diverse backgrounds enabled them to offer prospects a different point of view and sound decision-making guidance.
The Grillo Group launched an in-depth process to develop a name for the company that was distinctive, memorable, and most of all unique and ownable within the lighting industry. After an exhaustive effort and inspired by the name of Danish astronomer Ole Romer, who made the first quantitative measurement of the speed of light, we recommended the name OLO Lighting Group.
The name not only fulfilled the criteria the client had agreed on, it also translated remarkably well into a logotype that visually embodied the company’s product. We also developed a tagline/positioning statement that clearly and succinctly communicates the full brand promise.
