AnswersMedia LLC
The Spark of Understanding
Corporate presentations. Product descriptions. Food demonstrations. Film and video distribution. What do these have in common? For our client, they were once separate companies that had been consolidated into a single corporate entity aiming to become a powerful player in the fast-moving realm of online media for marketing services and consumer education. To help the company build and communicate a consistent, unified brand, we simplified its broad set of capabilities under a new, cohesive name: AnswersMedia.
At its core, Answers communicates process-oriented, “how-to” information. The new logo visually embodies the “spark” of understanding that happens at the moment someone grasps an idea or concept for the first time. The image of one sparkler igniting another visualizes what the company does best—answers questions and communicates dynamic ideas. On promotional materials, we used a wide range of images that reinforce compositionally the new logo and at the same time communicate the breadth of services.
The result? An exciting brand identity that underscores the company’s value proposition in visual impact and content clarity.
