Paula M. Trienens Institute for Sustainability and Energy at Northwestern
Bold Discovery. Global Resilience.
The Institute for Sustainability and Energy at Northwestern works to expand Northwestern University’s global leadership in sustainability and energy through collaborative scientific discovery, interdisciplinary and experiential education, and globally engaged partners and alumni.
In 2021, ISEN engaged Grillo Group to help articulate and communicate its vision, commitment, and plans for accelerating the speed, broadening the scale, and deepening the impact of climate and energy solutions worldwide through a five-year strategic plan. To be distributed broadly in both traditional and interactive digital formats, the plan would engage and inform stakeholders and others about ISEN’s vision, strategy, and goals for meeting “our planet’s climate and energy challenges” and urge all to greater involvement and action.
Building on the draft strategic plan, ISEN staff and Grillo collaborated deeply at every stage of the project—to refine plan content, articulate its theme, and hone key messages to create a compelling story verbally and visually. Under the theme “Bold Discovery. Global Resilience.,” evocative imagery and language introduce readers to the challenges of climate change and make a strong connection between the part each of us plays in creating the problems and finding the solutions. The plan is an imperative for immediate action to mitigate or adapt to present challenges and prevent future catastrophe.
Readers can download the full PDF version or participate more actively with the web-based version of the plan. Animation, interactivity, and bountiful links to additional content create a rich, deeply informative online experience.
Awards, Recognition, News
Award of Excellence in the 2022 Public Relations Society of America (PRSA), Chicago, Skyline Awards program for best use of print/online publishing. PRSA Chicago’s annual Skyline Awards are Chicago’s premier public relations and communications awards competition, celebrating creativity and innovation in public relations and showcasing business impact and results.
