Hyde Park Bank
A Modern Traditional Bank
Marble. Fifty-foot ceilings. Grand arches. Carved medallions and massive chandeliers. Hyde Park Bank exemplifies classic bank architecture. Yet within this landmark setting thrives an ultramodern bank in both form and function, meeting the needs of a diverse commercial and private banking clientele.
During our 10 year partnership, Grillo Group helped Hyde Park Bank to successfully develop and communicate its unique dual brand positioning—an up-to-the-minute, tech-savvy, multi-service institution and an enduring pillar of the Hyde Park community for more than 85 years. From revamping the bank’s brand identity to designing a major interior and exterior signage program to creating online and print promotions, we completed hundreds of projects encompassing the full spectrum of branding and marketing consultations and communications.
I was thrilled with Grillo Group’s ability to move effortlessly from brand strategy and positioning to award-winning marketing campaigns and interior design. Our long-term collaboration always felt fresh and exciting.
Cheryl Kennedy, Vice President Marketing, Hyde Park Bank
Client Success
Product promotions achieved consistently above average results. For example, a certificate of deposit promotional campaign gained a 3.92% response rate and resulted in four times the targeted number of new accounts.
Awards, Recognition, News
American Banking Association Marketing Network, Financial Marketing Awards; First Place, Customer Retention Marketing; Runner up, Financial Marketing Excellence Award; the prestigious national American Institute of Architects Award and substantial press coverage for the bank’s $3 million renovation by Florian Architects.
