Inseus Mindfulness. Leadership. Well-being.

Mindfulness. Leadership. Well-being.

We live in a 24/7 world where complexity rules and personal and professional lives can collide at a frenetic pace. The practice of mindfulness enables individuals, in profound ways, to create the space for making wise, conscious, compassionate choices in the face of chaos, distraction, and pain.

Inseus mindfulness and emotional intelligence training is grounded in science, proven in real-life practice, and delivered by expert practitioners. It empowers organizations and their leaders to reduce stress, increase resilience, boost employee performance and wellbeing, retain talent, manage risks, and improve the bottom line.

Convincing the skeptics was a key challenge. We needed to engage business prospects with the measurable results Inseus training can deliver while sustaining the message of the personal peace and life changing impact that meditation and mindfulness practices can unlock.

Based on our research, competitive analysis, and stakeholder interviews we named and branded Inseus to reflect its focus on results/outcomes/science/facts, the transformative/ life-changing power of mindfulness training, and Inseus’s genuine and authentic delivery. Additionally the personal story of Inseus founder, Ashley Nelson, combined with her professional reputation as a highly respected corporate executive at a Fortune 500 company puts the Inseus offering in context and provides living proof.

The brand logotype is strong and direct, yet open. The letterforms are in the process of completing themselves—delivering an outcome. In addition to indicating that result, the dots refer to the group dynamic of Inseus training. Colors and secondary typography are warm, clear, strong, welcoming.