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Hyde Park Bank | Branding, Marketing, Website, Environment

Hyde Park Bank

A Modern Traditional Bank

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Marble. Fifty-foot ceilings. Grand arches. Carved medallions and massive chandeliers. Hyde Park Bank exemplifies classic bank architecture. Yet within this landmark setting thrives an ultramodern bank in both form and function, meeting the needs of a diverse commercial and private banking clientele.

During our 10 year partnership, Grillo Group helped Hyde Park Bank to successfully develop and communicate its unique dual brand positioning—an up-to-the-minute, tech-savvy, multi-service institution and an enduring pillar of the Hyde Park community for more than 85 years. From revamping the bank’s brand identity to designing a major interior and exterior signage program to creating online and print promotions, we completed hundreds of projects encompassing the full spectrum of branding and marketing consultations and communications.

I was thrilled with Grillo Group’s ability to move effortlessly from brand strategy and positioning to award-winning marketing campaigns and interior design. Our long-term collaboration always felt fresh and exciting.

Cheryl Kennedy, Vice President Marketing, Hyde Park Bank

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Client Success
Product promotions achieved consistently above average results. For example, a certificate of deposit promotional campaign gained a 3.92% response rate and resulted in four times the targeted number of new accounts.

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Awards, Recognition, News
American Banking Association Marketing Network, Financial Marketing Awards; First Place, Customer Retention Marketing; Runner up, Financial Marketing Excellence Award; the prestigious national American Institute of Architects Award and substantial press coverage for the bank’s $3 million renovation by Florian Architects.

Brand position and messaging
Competitive analysis
Identity design and guidelines
Marketing and regulatory collateral
Complete interior and exterior signage program
Website and online banking demo
Ongoing and special marketing initiatives
Advertising
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Brand design reflects the sweeping arches of the bank’s landmark architecture and it’s warm approach to client service.
Marketing content and design are clean, bold, and welcoming to support key brand service attributes. Website redesign includes an online banking demo.
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Our contemporary interior signage design highlights customer service locations and complements the craftsmanship and detail of the historic banking hall.
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Signage design and fabrication specifications are detailed on Florian’s architectural drawings of the historic Hype Park Bank building.
Backlit letterforms above store windows and wing signs provide visibility for retail tenants from the street and sidewalk.
Flags celebrate the seasons and introduce a splash of brand color on the natural, warm tones of this elegant building.
The design of each signage element was carefully integrated into the facade.
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