McCormick School of Engineering at Northwestern University

Whole-Brain Engineering™ is Northwestern Engineering Alumni Magazine

An extension of McCormick School of Engineering’s Whole-Brain Engineering™ brand positioning, Northwestern Engineering is the School’s alumni magazine. It captures and conveys the energy, excitement, and global impact of the school in action—students, faculty, and alumni thinking collaboratively, with both sides of the brain, to frame and then solve some the world’s most pressing problems.

The goal for redesign was to take McCormick’s existing alumni publication to the next level visually with a fresh and vibrant new design and approach to art direction and illustration that supports the Northwestern brand and underscores the School’s undeniable strengths.

Northwestern Engineering is the result of many exciting collaborations with the folks at the McCormick School of Engineering. We’ve been working with McCormick on this important and successful publication since 2014. See the spring 2023 issue here.

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Client Success
Northwestern Engineering has been “the example” that other departments have modeled their own against since the publication of the first issue.