Kellogg School of Management at Northwestern University

Viewbooks with Impact

When you consistently rank among the world’s top business schools, the biggest challenge isn’t getting students to apply. It’s making sure you motivate the right students to enroll. At Northwestern University’s Kellogg School of Management that means recruiting students who see themselves as future leaders and who can thrive in Kellogg’s highly collaborative culture. 

As collaborators with Kellogg’s admissions and marketing staff, Grillo Group developed recruitment viewbooks for Kellogg’s Full-Time and Part-Time MBA Programs built on the evocative theme, “Impact: Business and Beyond.” The viewbooks use description, examples, and testimonials to show how Kellogg delivers on this promise through academic excellence, leadership development, experiential learning, and the professional and personal accomplishments of its students and alumni.


Client Success
The viewbooks received widespread praise from all stakeholder groups, and the concepts and themes were extended to full range of MBA marketing programs and materials.

Positioning and message hierarchy
Full-time and part-time program viewbook
1Y program viewbook