University of Chicago

Making a Home in the City: Hyde Park

Growing. Ever evolving. Deeply rooted in tradition. Alive with history. Kinetic. Home to newcomers and lifelong residents. This is Hyde Park, where different people, perceptions, and pursuits coexist and thrive in a unique Chicago neighborhood on the southwest shore of Lake Michigan. 

The University of Chicago wanted to accurately communicate the essence of this quirky and very special community—home to prospective students, families, faculty, staff, professionals, and businesses. Through the format and imagery we created and art-directed, Hyde Park is presented as wide open and expansive physically, intellectually, and culturally.