Hyde Park Bank
A Modern Traditional Bank
Marble. Fifty-foot ceilings. Grand arches. Carved medallions and massive chandeliers. Hyde Park Bank exemplifies classic architecture. Yet within this landmark setting thrives an ultramodern bank in both form and function, meeting the needs of a diverse commercial and private banking clientele.
Since 2003, the Grillo Group helped Hyde Park Bank successfully communicate its unique dual positioning—an up-to-the-minute, tech-savvy, multi-service institution and an enduring pillar of the Hyde Park community for more than 85 years. From revamping the bank’s brand identity to designing interior and exterior signage to creating online and print promotions, we completed hundreds of projects encompassing the full spectrum of branding and marketing communications.
Product promotions achieved consistently above average results. For example, a certificate of deposit promotional campaign gained a 3.92% response rate and resulted in four times the targeted number of new accounts.
American Banking Association Marketing Network, Financial Marketing Awards; First Place, Customer Retention Marketing; Runner up, Financial Marketing Excellence Award; the prestigious national American Institute of Architects Award and substantial press coverage for the bank’s $3 million renovation by Florian Architects.
Position and messaging
Identity redesign and user guidelines
Marketing and regulatory collateral
Interior and exterior signage programs
Website and online banking demo
Special marketing initiatives