Booth School of Business at the University of Chicago
Focusing On Greatness
When Chicago Graduate School of Business (now Chicago Booth) asked us, as a long-time collaborator on key projects, to serve as communications partner for their multi-million dollar capital campaign, it seemed only natural to focus on why the school ranks among the world’s best: its people and its groundbreaking ideas. Top-notch faculty, rigorous academics, high-caliber students, and more Nobel Prize winners than any other business school are proof.
The school agreed. We developed a continuous flow of cohesive, compelling messages that leveraged the school’s legacy of excellence to stimulate financial contributions needed to take the school’s programs and facilities to even higher levels. Through virtually every phase of the five-year campaign—from the kickoff party to the dedication of the new building—we helped keep donors, alumni, faculty, and students engaged and informed about fundraising milestones and construction progress.
The capital campaign proved so successful that the fundraising goal was boosted from $150 million to $250 million.
Capital campaign communications
New building brochures
Updates and cross-promotions
Exhibits and installations