Ball Horticultural Company

A History of Innovation

Ball engaged us to help them tell the story of the company’s history as a gift to its best customers, collaborators, and partners. Ball has always been respected for innovation. Key ideas of innovation and reputation/history drove the design. Selections from Ball’s expansive photographic archive help to express its colorful past, paired with original photographs and illustrations of plants and flowers incorporating a wide range of references and visual styles, communicate the company’s openness to and focus on innovation. A collection of potting diagrams inspired the lively pattern on book endpapers.