American Society of Media Photographers

Advocate. Educate. Communicate.

ASMP is the premier trade association for the world’s most respected professional photographers—a community of photographers helping one another work smarter together. Grillo Group developed a new visual identity program to embody ASMP’s strengths as a reliable, willing, and authoritative advocate with a deep understanding of the issues and challenges that face professional photographers today. The program emphasized showcasing ASMP members’ photography at every opportunity.


Client Success
Our client puts it this way: “One of the most impressive things to me is that the Grillo Group brings a cooperative spirit to each project. They are always open to additional input and ideas, but stay mindful of our clearly stated big picture message.” ASMP members gave us a standing ovation at the national ASMP conference and consistently praised the communications we created.

Audience research
Brand positioning and messaging strategy
Brand/sub brand identities and guidelines
Advocacy initiative communications
Educational programs communications
Website, blog, and email campaigns
New member welcome package
Quarterly member magazine
Monthly e-news
Apps and videos
National and trade advertising
Trade show booths